Advanced – Inelastic Valuation

Defines cost and bandwidth tradeoffs used during automated bidding

Note: The agent knows that there is no advantage to asking for lower quantity if it cannot simultaneously offer a higher price per unit bandwidth. Therefore, the agent will always bid to the right-most limit of the inelastic curve that the budget allows.

The bidding agent uses this information to determine whether to bid, what price-per-unit-bandwidth to offer, and how much bandwidth to ask for during automated bidding.

This bid tradeoff is indicated as the red curve in the Bid Canvas display.

To see how your bid curve would look in the bid canvas without actively bidding along that curve, do the following: