Advanced � Inelastic Valuation

Defines cost and bandwidth tradeoffs used during automated bidding

Note: The agent knows that there is no advantage to asking for lower quantity if it cannot simultaneously offer a higher price per unit bandwidth.� Therefore, the agent will always bid to the right-most limit of the inelastic curve that the budget allows.

The bidding agent uses this information to determine whether to bid, what price-per-unit-bandwidth to offer, and how much bandwidth to ask for during automated bidding.

This bid tradeoff is indicated as the red curve in the Bid Canvas display.�

To see how your bid curve would look in the bid canvas without actively bidding along that curve, do the following: