As a seller, we assume your goal is to maximize the revenue received from bandwidth The amount of data transmitted or received per unit of time. When we refer to acquiring or selling bandwidth, we mean the amount of information that can be sent over a connection at one time, at the allowed speed, without packet loss or excessive delay. Bandwidth is measured in bits-per-second. sales. From Merkato’s point of view, you will be maximizing the quantity of bandwidth sold times the unit price received for that bandwidth. Merkato provides the seller with several revenue-optimizing controls. We break these down into controls that come into play during an auction, controls that can be altered on-demand via the Seller agent The program that interacts with the rest of Merkato on behalf of buyers and sellers. Buyers can acquire bandwidth by configuring their agents to offer the price they are willing to pay for a range of available quantity, or use their agent to request a quote for a fixed-price bandwidth reservation. Sellers configure their agents with a quantity of bandwidth for sale and a minimum price they are willing to accept for that quantity. , and controls that the Merkato administrator alters (longer term, strategic controls).
All these controls have one thing in common: they either control the amount of bandwidth available or the price at which additional bandwidth is made available.