The Quick Response tab works with Traffic-based bidding to make Merkato respond faster to increased traffic. It works with Traffic Valuation The value a buyer or seller places on bandwidth. Setting a valuation is part of setting a purchasing strategy. Valuation settings within a buyer agent let buyers specify the amount they are willing to pay for varying amounts of bandwidth. This information is used by the agent to respond to changing market conditions during a Merkato progressive second price auction., and works only when Traffic Valuation is activated.
When Traffic-based valuation is active Merkato monitors your traffic and adjusts bid quantities. When Quick Response is enabled as well, your agent The program that interacts with the rest of Merkato on behalf of buyers and sellers. Buyers can acquire bandwidth by configuring their agents to offer the price they are willing to pay for a range of available quantity, or use their agent to request a quote for a fixed-price bandwidth reservation. Sellers configure their agents with a quantity of bandwidth for sale and a minimum price they are willing to accept for that quantity. reacts to bursts of traffic according to the values you place in two fields:
Traffic Threshold is the quantity of traffic that triggers the Quick Response. When Merkato detects this level of traffic it changes the amount of bandwidth The amount of data transmitted or received per unit of time. When we refer to acquiring or selling bandwidth, we mean the amount of information that can be sent over a connection at one time, at the allowed speed, without packet loss or excessive delay. Bandwidth is measured in bits-per-second. that the agent bids for.
When Quick Response is triggered, the amount the agent bids for is the amount you enter in the Est. Peak Traffic field, plus the Quantity Margin.
Note: Est. Peak Traffic cannot exceed the amount in the valuation window’s Quantity field.
The Merkato agent continues bidding at the Quick Response rate until the Time Window has elapsed. The display shows the Quick Response is Engaged.
When the Time Window has elapsed, if no traffic above the traffic threshold has occurred, Traffic-based bidding resumes. The display shows that Quick Response is Not Ready. This state remains until the end of the next Time Window.
If, during the Time Window, Merkato detects traffic above the threshold, the display returns to Engaged and the agent resumes bidding at the Quick Response Rate.
If, during the Time Window, Merkato does not detect traffic above the Traffic Threshold, the display returns to Ready. The agent resumes Traffic-based bidding. This continues until the next time Quick Response is triggered.
The signals mean the following:
Not Ready: Quick Valuation has been engaged, but there has not yet been a Time Window during which all traffic is below the Traffic Threshold. If a Traffic Window ends with no traffic above the treshold, the signal returns to Ready.
Ready: Quick Response is active, but no traffic above the Traffic Threshold been detected.
Engaged: Quick Response is active and Merkato has detected traffic above the Traffic Threshold. This state remains for the duration of the Traffic Window.
There is no guarantee of getting an amount of bandwidth equal to your estimated peak traffic. There are two reasons for this:
· The Estimate Peak Traffic may exceed the amount the Seller is offering.
· The Estimate Peak Traffic may exceed your budget, for instance, if demand is high and your budget does not cover the cost.
Example
The figure below shows normal Traffic-based buying.
When traffic exceeds the Traffic Threshold you set, the Quick Response feature causes the agent to start bidding at the estimated peak, as shown:
The agent continues to bid at the estimated peak at least the duration of the Time Window, as shown below:
When Merkato detects no traffic above the threshold for the duration of a Time Window, it returns to Traffic-based bidding—the Ready state—until it is triggered again, as shown below:
