Traffic-Based Bidding

If you enable the Traffic-based tab in the valuation window, your agent changes its maximum quantity by checking the usage at intervals. The agent measures the amount of traffic at intervals you set (in the Time Window field). The agent bids for that amount of bandwidth, plus a quantity margin you set (in the Qty Margin field). The quantity margin can prevent your agent’s maximum bid quantity from reaching zero at times of no traffic.

The diagrams show the relationship between the settings.

Using Traffic Based Bidding

Each valuation window has a Traffic-based tab, and each serves the same function.

To use Traffic-based valuation, do the following.

1.       In the Meas. Window field, enter the time interval at which you want your agent to adjust its bidding based on traffic volume. (You may want to change the units shown in the field to a shorter period. The smallest interval you can select is six minutes.)

2. In the Qty Margin field, enter the amount you want the agent to add to the measured traffic in calculating the requested quantity. This amount should be the average amount of your traffic increase, to allow for occasional spikes.

3.       Check the Active check box.

4. Click Apply to active the changes you made to your agent.

Raising the quantity your agent bids for will increase your allocation if your bid is in accordance with market rates. If you find you agent consistantly being out-bid, you should raise the value or budget in your valuation.