As a seller, we assume your goal is to maximize the revenue received from bandwidth sales. From Merkato’s point of view, you will be maximizing the quantity of bandwidth sold times the unit price received for that bandwidth. Merkato provides the seller with several revenue-optimizing controls. We break these down into controls that come into play during an auction, controls that can be altered on-demand via the Seller agent, and controls that the Merkato administrator alters (longer term, strategic controls).
All these controls have one thing in common: they either control the amount of bandwidth available or the price at which additional bandwidth is made available.
See the following topics: