Some sellers may want to create a more complex floor price strategy. For example, you may want to release additional bandwidth to the marketplace at a certain price point. You can do this by increasing the amount of bandwidth available in the marketplace and simultaneously using your own Buyer agent to bid for that same amount of bandwidth at the desired price point. To obtain that additional bandwidth, a real buyer would have to out-bid this “buy-back agent.” You can duplicate this same method to release bandwidth at various price points with multiple buy-back agents. You can also create a buy-back agent that uses a more complex bidding strategy¾one that gradually releases bandwidth to the marketplace as prices rise.
We recommend that you reveal your buy-back agents to your legitimate buyers so that they can factor this behavior into their bidding strategy. Static buy-back agents are “self revealing,”¾easy to interpret by buyers using the Auction Table display. If you intend to change settings of your buy-back agents often, your buyers should understand your intentions. You should teach them to interpret the buy-back agent’s behavior on the Auction Table.