Setting Your Valuation

Click to see the following types of valuations:

 

Your Valuation’s Maximum Quantity

Most valuations let you specify the maximum quantity you want to bid for. Budget Valuation does not specify a maximum quantity. Budget Valuation with Limits lets you specify All as your maximum.

High Maximum Quantity Strategy

You may specify that you want a maximum quantity that is greater than the quantity the seller is offering.

You might do this in case the seller decides to offer more bandwidth later. You may also do this to achieve a desired bid valuation curve (especially when you are using the logarithmic or parabolic valuation—the maximum desired quantity sets the most aggressive bidding point. Your agent will still begin bidding at the amount the seller is offering, at the unit price indicated from your valuation curve.

Your bidding strategy can go beyond entering the amount of bandwidth you want and the price you are willing to pay. Using the Traffic-based tab, you can set your agent to adjust how much bandwidth it bids for as your traffic changes.

The Danger of a High Maximum

A Buyer agent will not bid for an amount smaller than 1/300 of the maximum quantity—either the Seller’s offered amount or the amount you specify in the Qty field, whichever is smaller. Automatic bidding increments in amounts no smaller than 1/300 of the maximum.

If you have not specified a maximum (you are using Budget Valuation or Budget With Limits Valuation), and the Seller offers a lot of bandwidth, the minimum bid may be very large. If you have no maximum, and the Seller offers 300 Mbps in the Merkato auction, your agent will bid for no less than 1 Mbps. Even if you want more than 1 Mbps, your agent will bid for bandwidth in increments of 1 Mbps—bidding for 1.5 Mbps will not be possible.