Buyer's Reference to Merkato
    What is Merkato?
    Buyers, Sellers, and Agents in the Auction Market
    The Spot Market and The Reservation Market
    The Resource Agent
    Automatic Remote Bidding
    Starting Merkato
    Choice of Interface
    Configuration Wizard
    The Merkato Desktop
    Reservation Agent
    The Merkato Portal
    Express Agent View
    Valuations Overview
       Types of Valuations
       Choosing a Valuation in the Desktop Interface
       Choosing a Valuation in the Express Interface
       The Red Curveon the Valuation Graph
       The Green Curve on the Valuation Graph
       Setting Your Valuation
          Traffic-Based Bidding
             Traffic-Based Bidding Controls in the Desktop Interface
             Traffic-Based Bidding Controls in the Express Interface
             Example
             Why Use Traffic-Based Bidding?
             Negative Quantity Margin
          Quick Response Bidding
       Budget Valuation
       Budget Valuation with Limits
       Linear Valuation
       Square Root Valuation
       Logarithmic Valuation
       Parabolic Valuation
    Strategy Overview
    Merkato Auction Mechanism: The Progressive Second Price Auction
    Advanced Buyers Guide
    Valuation Formulas
Buyer's Guide to Using Merkato